ASOS / INSPIRED BY

I led the development of the out-of-home art direction for Inspired By, ASOS’s new brand platform built around unexpected, culture-led inspiration.

Using the brands iconic glitch pattern from their delivery bags, we created a new design system that could modularly feature outfits and their source of inspiration.

Made in collabortaion with Tom Snell & Dylan Hartigan and the fantastic Sebastian Covino.