BANG & OLUFSEN / SOUND. ELEVATED.

Bang & Olufsen approached us to create a brand campaign celebrating their 100th anniversary and evolve their iconic identity for a new generation.

So we created Sound. Elevated.

A visual journey through a century of craftsmanship, design, and beautiful sound.

I directed and led the creative teams across Bang & Olufsen, The Or, and Mother Design, pushing the brand’s art direction forward, building a design system, and creating their first ever brand campaign.

Brought to life through the direction of Loris Russier and photography by Joe Howat.

Seen globally, from cinemas to the windows of Harrods.

A brand I have always admired, it was a privilege to help define this chapter in their story.