BEAR / WILDLY IRRESISTIBLE

Bears love fruit.
BEAR Snacks are 100% fruit.
No wonder they go wild for it.

I creative directed and led the development of Bear Snacks’ new brand platform, Wildly Irresistible, and helped bring their new mascot (you guessed it) BEAR to life.

We gave a popular brand a new face and personality to help them stand out in a cluttered and competitive category, while also sharing their 100% fruit-based credentials.

I took the project from pitch through to launch, collaborating with the brilliant Tom and Dylan to shape the campaign. The incredible Anna Mantzaris directed the launch film.

Heaps of craft and attention to detail. I have a lot of love for this bear.