GORILLAS / WHATEVER LONDON WANTS

Gorillas entered London’s crowded grocery delivery scene in 2021, competing with brands like Getir and UberEats. But with fresher food and deeper customer insights, they had an edge.

We used a year’s worth of bizarre but true order data (like one guy’s 32 Peanut Butter KitKats and a bottle of Pinot Noir) to create a cheeky campaign full of innuendo and fun.

The work featured local london talent like Mr. Bingo, Hak Baker, Mia Wells, Little Simz, and a VO by rapper Sam Wise. It paid off: brand awareness shot up 1000%, and Gorillas became London’s #1 delivery service.

Acid anyone?

Press: Campaign, Campaign Ad of the Day, LBB, Creative Salon, Mediashotz, The Drum, Ads of Brands, TechRegister, DiMarkets, The Grocer, DavidReviews, Adforum, The Stable, Shots, PRweek