VIRGIN AMERICA

To set Virgin America apart from its competitors and connect with their audience of stylish, tech-savvy Silicon Valley workers, we created the First Class Shoe.

a wearable sneaker loaded with all the features of Virgin’s First Class experience.

The results? 338 million earned media impressions, nearly 10,000 social conversations, and $6.8 million in media value, all with $0 spent on paid media.

We’d also like to think we had a hand in starting the ugly trainer trend.

Press: HypeBeast, dezeen, Esquire, GQ, Adweek, Mashable, AdAge, cnet, Dailymotion, The Drum, InsideHook