Hej, I’m Jacob.
I’m a Swedish Creative Director who has spent the last seven years in London, helping shape culture at some of the UK’s top creative agencies. Most recently, I helped grow The Or as part of The Mother Family, turning it into one of the country’s most exciting new agencies, with work that punched above its weight in both creative ambition and cultural impact.
I create brands, campaigns, and moments that show up in culture, not just INDUSTRY award shows. From chunky sneaker drops to viral social films, big TV campaigns to slick print executions and pop-up experiences for Squid Game, I move fluidly across mediums and genres.
I have experience at every stage of the creative process — from writing the ideas to leading the teams, shaping the work, and building the relationships that make it happen.
My background spans art direction, branding, conceptual thinking, and design. What drives me is making work and brands that people are glad exists.
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